Greg Jarboe, SEO-PR interviews Dan Siroker, Co-Founder, Spreadly, about his involvement in the 2008 Obama presidential campaign as Deputy New Media Director, Obama Presidential Transition. Siroker highlights some key lessons learned in how using analytics helped Obama win the presidency. These include defining quantifiable success metrics for your campaign. Siroker also describes an experiment done at SES Chicago about what key videos and messages were most effective during the Obama campaign, concluding that you must always question assumptions. Finally, Siroker describes his latest project, Spreadly, a social affiliate marketing product. Spreadly is the marriage of social media marketing (using Facebook and Twitter, for example) and affiliate marketing to give people incentives to talk about your product.

For more information about SES, please visit:

http://www.searchenginestrategies.com

For more information about SEW, please visit:
http://www.searchenginewatch.com

Duration : 0:2:29

Technorati Tags: Analytics, Dan Siroker, greg jarboe, obama, ses chicago, social affiliate marketing, social media, spreadly

2 Responses

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